Hi there,

I’m AJ, currently a Senior UX Researcher at Checkatrade. Previously I was Acting UX Lead within Ocado Technology’s robotic handling product space leading the UX strategy for this area and a small research and design team.

I have experience in a wide-range of business areas, but specialise in UX research for B2B systems, robotics & hardware, as well as pre-market proposition discovery. I’m also a keen mentor to a number of UXers.

Outside of the day job I’m a keen speaker and trainer, so if you’d like me to come and speak at an event then please get in touch.

I also enjoy performing in plays, long walks in the countryside as well as tabletop and video gaming.

Please have a look around and drop me line if you want to discuss anything.

Have a look around…

Feedback and Testimonials

  • "AJ helped me to understand how to aid someone else's development, make sure I'm supporting them in the right way and giving me the confidence to do so."

    UX Design Colleague

  • "AJ is a fantastic mentor and is always offering a help in hand when it comes to reviewing my research plans and materials despite being incredibly busy. Our discussions allow me to make optimal research decisions which means I am able to overcome and even forsee obstacles."

    UX Research Mentee

  • "AJ has the ability to think about problems both granularly (handling day to day logistics of running research studies) but also at a more zoomed out level (making sure that the research that he and his team conducts is worthwhile). This kind of strategic thinking is crucial within the organisation"

    Former Manager

  • "I’m a junior employee, but even so, I felt like your advice and thoughts would be easily edited to fit specific people and work wonders!"

    Conference Attendee

  • "AJ is extremely collaborative in his approach and highlighted the options we could explore. his enthuiasm and attitude that we will definitely learn even from something easy/cheap/quick, greatly reassured me even though I was a bit sceptical. I learnt the importance of just trying something and then iterating, and that the approach to UX and customer research should be the same approach we take to developing, work out what the smallest piece of value to get you going!"

    Product Manager

  • "As long as I can remember, AJ has been the go-to guy for any UX research questions. He has headed up all the grad learning, making sure the next generation of UXer's are in the know, and regularly shares his learnings on the big stage at conferences! He is a true UX evangelist!"

    UX Design Mentee

  • "I love AJ's storytelling style and he has a great way of giving practical examples to how to prepare and plan presentations :) "

    Conference Attendee

  • "He goes above and beyond his job role, his recent involvement in my team has been really beneficial, always assessing and assisting with my research as well as assisting me to consider the strategic direction of my product. I consider him a leader in research as well as in people management. He regularly steps out of his role to mentor me and assist with design and research tasks."

    UX Design Mentee

  • "AJ brought an incredibly special energy (and wicked sense of humour!) to all interactions, thank you for always being the most welcoming, engaging and encouraging presence!"

    Product Manager

  • "The quips and small tangents during the presentation not only brought levity to it and some laughs but kept me focused and interested! Great stage presence!"

    Conference Attendee